What do winter buyers want?

While Spring is a popular time for vendors, the condition of the market at any point in time holds just as much influence.

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  • 1 June, 2015
  • COASTAL, COMMERCIAL, LAND/SECTIONS, RURAL/LIFESTYLE, RESIDENTIAL
  • Selling

Recent reports show overall the national market showed conditions were in favour of sellers, however, it wouldn’t last for long.

So if you are looking to sell in winter, what are some of the features which buyers are looking for?

Intact Comforts

Having to spend time and money doing up a home so it is warm in the winter in a limited time frame is a real hassle, so when you list your home make sure it will keep the heat in.  Check windows, ceiling, doors and any vents for cracking or wear and tear.  Seal these, and make sure your curtains are the right material to efficiently retain the heat of the day. 

The right light

If you have a fireplace in your home, it can be a great selling point in the winter.  In fact, heaters, candles and clear lighting can all create a warm, comfortable atmosphere in the home.

Change your bulbs, perhaps go with some brighter colours in living areas and strategically place lamps and other lighting effects to maximise the brightness and warmth of your property. 

Overall, the main principles of selling a home in winter are not too far removed from those in the warmer months.

However, if this is the path you want to take, there should be a clearer focus on the indoor comforts.  Buyers looking to move in immediately don’t want to waste time having to clear gutters, or fix up walls and doors – they want to be able to get straight to living.

LJ Hooker NZ

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