- 4 December, 2019
- Home, Selling
The popularity of videos is growing and buyers love them
Help Your Property Stand Out
When selling a home, it can be a struggle to make it stand out from the crowd. No matter how wonderful your property is, there are many loud and bright advertisements to compete against when you put your home up in online listings.
One selling technique you can try that many don't think of is getting a professional to shoot a video of your home. With more and more people using smart phone technology, ease of access to video information is greater than ever before. But why should you use video for your home sale?
When you get a video shot of your home, you are instantly offering an up-close and personal look at your property that photography and words cannot provide. The sounds and visuals are much more vivid, and you can run a ’walk-through’ of the property, giving viewers a great feel for the flow of your halls and rooms.
It's a level of closeness that can only be matched by seeing the home in person, only now you can broadcast it to the whole internet. It's effectively a beautiful window into your home that can be accessed 24 hours a day!
You Can Make the Property Look Its Best
When you use video to depict your home, you can really show off the best angles and views throughout the property. When you engage a professional to shoot your home, they will understand where the light shines through particularly well and which shots are most effective for certain rooms. You can end up with a beautifully tailored video that will have your home shining bright like a star!
While it can be tempting to jump in front of the camera yourself, remember that it is vital to present a ‘blank slate’ with your home onto which buyers can imprint their own life.
You Can Look Like a Professional
By getting the technical aspects of your video right, you can make the charms of your home work within a professional setting, catching the eye of anyone looking to buy real estate. Take your time when choosing who will video your home, and make sure they take extra care with lighting and sound. You don't want wind to muffle the outdoor shots, and a true professional should have the right gear to manage light throughout the home.
Hiring a professional to video your home may not be the absolute cheapest option, but getting a superbly shot video sequence can enhance your sale prospects greatly.
If you don't have the equipment or know-how to get a great video of your home, consider talking to a real estate agent who does!
To help you prepare your home to make the best first impression it can, the team of experts at LJ Hooker have put together a free Styling your Property to Sell guide that walks you through different tricks of the trade you can use to make your home look it's best for inspections or home video tours.